Complexity and customization

 

Editorial

Customizing and emotionalizing products for the consumer requires the filling industry to be flexible, which poses new challenges in planning and production for plant engineers, and particularly for bottling companies.

  

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The challenge: translating
complexity into productivity

IN DIALOGUE

The Gropper company, with its headquarters in Bissingen, Germany, is an own brand
specialist producing dairy products, fresh fruit juices and smoothies for trading companies all over
Europe. We had the opportunity to speak with Karl Klein, Managing Director for Production and Technology, and Christian Oppitz, Managing Director for Marketing and Distribution about the challenges of today’s market for fresh milk, fresh fruit juices and smoothies, and about this market as a niche market for PET.

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